Pure London

The largest fashion trade fair in Europe took place last week in London, as you can see it's a big event. I had to lean over the balcony of the fashion accessories and shoe hall to take this picture, hoping that the entire contents of my handbag didn't spill out over the unsuspecting visitors below - thankfully I didn't embarrass myself.

Mo and I spent most of the day drooling over stunning hand beaded gowns that would make any woman feel like a Hollywood star.

We have so much fun choosing our collections, and this season is no exception. We have found some luxurious Italian knits, beautiful silk dresses and lots of gorgeous day wear which will fit into your wardrobe effortlessly. We think you'll love it, and don't worry the Eni mantra still remains, great quality but at affordable prices!

Here are some of the gorgeous designs that came down the catwalk.

Stupid Cupid

Valentine's was a bit of a wash out this year. I usually receive an anonymous declaration of love from my mother - who then fains surprise when I thank her for her card! This year she is travelling in Southern India, enjoying Mojito's in the Imperial Hotel in Delhi, before her wild adventures begin. Meanwhile I was up in London walking around the largest fashion trade fair in Europe feeling rather sorry for myself. It was late when I got home, and there on the shop counter was a single red rose. I tore open the attached card and the card read "To my gorgeous girls, lots of love Emma" xxx

Emma is a wonderful, and quite batty friend who owns the most beautiful flower shop in South Molton, simply called "The Flower Shop"

When Emma is not lying on the floor giving Millie kisses and cuddles, she creates the most stunning floral arrangements.

So this is for you, Millie and her beautiful rose - thank you!

Welcome to Eni

Welcome, to the Eni blog!
We will be celebrating our sixth birthday in August, it's quite frightening to think how quickly time has flown by and the changes we have seen. I was looking at some photographs of when we first opened, we were obviously going for the minimalist look at the the time, we have just had a facelift and everyone agrees the shop is looking great.

Much has changed, lessons have been learnt but I can honestly say I still love coming to work everyday. Eni has a loyal army of wonderful women (and men but mostly for important dates like birthdays and valentines) and I still get a tingling feeling when I see someone leave the shop with an Eni bag, tied with our beautiful signature ribbon.


Based in the historic market town of South Molton, Devon, the gateway to Exmoor, Eni opened it's doors almost six years ago. If you come into the shop there will be three friendly faces to greet you. There is Morele, (that's me) owner and gift wrapper, Mo who tells anyone that will listen that she is my slave - personally I prefer the term "my right hand". All I will say is that everyone needs a Mo, and last but not least is Millie my border collie who works six days a week meeting and greeting everyone that comes in to the shop.

So introductions out of the way, I hope that the Eni blog will keep you vaguely amused as well as up to date with news, events and with gorgeous new products that are continually arriving.